Affiliate marketing in the online betting industry is booming — especially in India, where IPL cricket and global football betting bring massive user interest each year. Choosing the right affiliate program can make a big difference in earnings, traffic conversion, and long‑term revenue.
This article compares the 96 Affiliates (96in) program with two other major betting affiliate programs: 10CRIC Affiliate and Melbet Affiliate — so you can decide which suits Indian traffic best in 2026.
Overview of Each Program
Before comparing, here’s a snapshot of all three:
• 96 Affiliates – Revenue share up to 45% based on active depositing players. (96in)
• 10CRIC Affiliate – Tiered revenue share up to 35% depending on monthly referrals. (10CRIC Affiliates)
• Melbet Affiliate – Revenue share up to 40%, plus CPA and hybrid models. (Melbet)
1. Commission Structures & Earning Models
96 Affiliates (96in)
- Offers up to 45% revenue share on net player losses.
- Commission increases with better performance and more active depositing members.
- Earnings are mostly based on revenue share, incentivizing affiliates to focus on long-term active bettors. (96in)
Pros
- Higher top‑end revenue share than many competitors.
- Simple revenue‑focused structure good for organic traffic and SEO content.
Cons
- Fewer upfront options (no separate CPA or hybrid listed).
- Requires consistent referral performance to maintain high tiers. (96in)
10CRIC Affiliate
- Tiered percentage based on the number of new customers referred per month:
- Up to 5 referrals: 10%
- 6–20: 20%
- 21–40: 30%
- 41+ referrals: up to 35% of net revenue. (10CRIC Affiliates)
Pros
- Simple tiered model easy to explain to prospective partners.
- Works well with high volume referral strategies if you can bring in lots of new users.
Cons
- Starting commissions are low (10% on small referral counts).
- The max 35% is lower than 96 Affiliates’ potential top tier. (10CRIC Affiliates)
Melbet Affiliate
- Offers up to 40% revenue share, and crucially includes:
- RevShare (revenue sharing)
- CPA deals (one‑time acquisition payments)
- Hybrid models (mix of RevShare and CPA)
- Sub‑affiliate commissions (3–5% of sub‑affiliate earnings). (Melbet)
Pros
- Flexible payment models — affiliates can choose the one that best fits their traffic type.
- Sub‑affiliate commissions allow earning from a network of partners.
- Weekly payouts with multiple Indian payment methods. (Melbet)
Cons
- Top revenue share (40%) is slightly lower than 96 Affiliates’ highest tier.
- CPA rates vary and may require negotiation or strong traffic quality to maximize. (Melbet)
2. Ease of Enrollment
96 Affiliates
Joining is straightforward: sign up through the 96in site, get approved, and start sharing links. (96in)
Good for: Beginners and content creators.
10CRIC Affiliate
Also free to join, but affiliates must focus on getting higher referral counts to unlock better tiers. (10CRIC Affiliates)
Good for: High‑traffic sites targeting a wide pool of new users.
Melbet Affiliate
Free enrollment with multiple commission options and custom deals available. (Melbet)
Good for: Affiliates who want multiple monetization methods — including CPA.
3. Payment Terms & Frequency
96 Affiliates
- Monthly revenue share based on referred player activity.
- Focused on long‑term revenue from depositing users. (96in)
10CRIC Affiliate
- Monthly commissions calculated from net player value within a calendar month. (10CRIC Affiliates)
Melbet Affiliate
- Weekly payouts for many plans.
- Offers a minimum payout threshold (e.g., around ₹2,500 INR).
- Supports local methods like UPI, Paytm, PhonePe, plus crypto and wallets. (Melbet)
Why it matters: More frequent payments can help smaller affiliates manage cash flow better, especially with Melbet’s weekly system.
4. Traffic & Conversion Considerations
96 Affiliates
- Best for mid‑to‑long term strategies with evergreen content like “IPL betting tips,” “96in app guides,” etc.
- Revenue share focus makes it ideal for organic SEO traffic.
10CRIC Affiliate
- Works well if you can deliver lot of new depositing users per month due to tiered incentives.
- Better suited for high volume, quick conversion traffic like email lists or sports blogs.
Melbet Affiliate
- Strong choice if you can diversify traffic — sports betting, casino gamers, e‑sports — because of its varied commission models.
- CPA and hybrid options help monetize paid campaigns and social traffic better. (Melbet)
5. Marketing Tools & Support
96 Affiliates
- Provides tracking and commission dashboards.
- Affiliate creatives help with content promotion. (96in)
10CRIC Affiliate
- Standard marketing materials and dedicated affiliate team support mentioned on global affiliate pages. (10CRIC Affiliates)
Melbet Affiliate
- Offers extensive marketing support, real‑time statistics, managers for guidance, and materials in multiple languages. (Melbet)
Best for Marketing Support: Melbet, thanks to dedicated managers and robust tracking tools.
6. Which Program Is Best for Indian Traffic?
Here’s a quick comparison for affiliates focused on Indian traffic:
| Feature | 96 Affiliates | 10CRIC Affiliate | Melbet Affiliate |
| Max Revenue Share | 45% (96in) | 35% (10CRIC Affiliates) | 40% (Melbet) |
| CPA Options | ❌ | ❌ | ✔️ (Melbet) |
| Sub‑Affiliate Earnings | ⚠️ ? | ⚠️ ? | ✔️ (Melbet) |
| Payout Frequency | Monthly | Monthly | Weekly (Melbet) |
| Payment Methods | Standard | Standard | Broad Indian methods (Melbet) |
| Support & Creatives | Yes | Yes | Extensive (Melbet) |
Best Overall for Indian Affiliates
✔ Melbet Affiliate Program — Offers flexible earning models (RevShare, CPA, hybrid), weekly payouts, and strong marketing support — ideal for diverse traffic types including social and paid campaigns. (Melbet)
✔ 96 Affiliates — Great for content creators and SEO affiliates who focus on long‑term recurring revenue and organic traffic. (96in)
✔ 10CRIC Affiliate — Strong contender if you can generate high volumes of new depositing players consistently to progress through revenue tiers. (10CRIC Affiliates)
Final Thoughts
All three programs provide solid affiliate opportunities, but the best choice depends on your traffic type and monetization strategy:
🔹 If you want maximum flexibility and different monetization models — Melbet Affiliate is the most versatile. (Melbet)
🔹 If you focus on SEO and organic content with a goal of recurring income, 96 Affiliates can be very rewarding. (96in)
🔹 If your strength is high‑traffic referrals and consistent new player acquisition — 10CRIC Affiliate offers tiered upgrade potential. (10CRIC Affiliates)
Choose based on your audience, traffic source, and payment preferences to maximize affiliate revenue in 2026.